Partnership marketing
Partnership marketing connects you with like-minded brands to reach new audiences and grow faster—together.
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Partnership marketing is when two brands team up to promote each other in a way that benefits both.
It could be a shared campaign, a co-created product, or just cross-promotion—anything that helps you reach new people through someone your audience already trusts. -
The beauty of partnership marketing is that it’s often incredibly low-cost—or sometimes even free. Instead of paying for exposure, you’re making a value exchange: each partner brings something to the table, whether it’s access to their audience, promotional space, or content.
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Harviste works with a wide network of partners who are already experienced in value swaps, ranging from niche audiences to larger, more established followings across various markets. We also tap into dedicated partner hubs, allowing us to search, vet, and connect with the right collaborators for your brand.
Email Swap
Newsletter inclusion allows you to access a new, engaged audience that trusts the content they receive. Rich, exclusive deals work best.
Flyers
Many B2C businesses include insertions or flyers in their boxes, and will take your flyers in exchange for reciprocal inclusions. The key is choosing the right audience/brand and excellent creative.
Prize draws
Partners are often looking to enhance their prize draws with added products. In exchange you could get followers, engagement and even data.
Website placement
Savvy partners are able to offer space in checkout areas, or dedicated partner offer areas that are served to their customers at the appropriate point in their journey.
Sampling
The best way to engage new customers is to let them sample products. Similar to flyer swaps, this can work on a reciprocal basis.
Content
Content can be created to sit on partner sites that include links to your website and products.
Where next?
Ready to roll?
Let’s chat!
info@harviste.co.uk
